Online Casinos Convention sees Bingo and Skill gaming
Potential
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"Online Bingo is not your grandmother's game,"
said one of the top online casinos in the industry’s chief executive
Andrew Brunscombe as day two of the 8th Global Interactive Gaming Summit
and Expo (GIGSE) went into high gear with panels discussing bingo and
skill gaming. Brunscombe was referring to the different player
demographic online where women in the 25 to 45 year age group dominate
the online casinos bingo market worth $200 million a year that attracts
5 million players, 75 percent of them from the USA, 15 percent from the
UK and the remainder in a wide range of countries with different
cultures but a love for the 800 year old game.
Online casinos are looking for growth, and know that they must diversify
in order to succeed. Online casinos are dealing with issues like
marketing, promotions, branding, new games, software, technology, and
international regulation, but these online casinos know that it will
take radical moves – like maybe the success of bingo – to differentiate
themselves from the other online casinos. The online casinos industry is
a $12 billion dollar a year market, and with those numbers and profits,
comes great competition amongst online casinos. Big bingo tournaments at
online casinos are now becoming more frequent....some paying out almost
a million dollars. Online casinos see potential here in this emerging
market. "The space is not yet heavily competitive, and there has been
little penetration of markets outside the UK and USA," Brunscombe said,
adding that up to 40 percent of sites were still free play only.
Brunscombe said that the versatility of the bingo module would continue,
being suitable for standalone, plug-in and network applications at
online casinos. An online casinos software provider president, Daniel
Kajouie largely supported Brunscombe's assessment, saying that bingo was
an ideal addition to online casinos and had solid potential. There was a
strong element of the community in the games, it was exciting to play
and socially acceptable.
The panelists were unanimous in saying that the online casinos industry
needed to prove its economic viability and publicize the advantages of
offering the wide range of games that were now available and essentially
legal. Revenues were thought to be doubling year on year but had not yet
reached the levels of other forms of online gaming. There were ongoing
technology improvements to safeguard the players against hackers and
robot player and these would continue to be developed to assure players
of fair games. The Expo part of GIGSE opened late in the morning with
130 exhibitors, an increase over last year's 90. All the big names in
the internet gaming industry were present. As the industry matures, more
customers are worried about security, but there was a noticeable
presence of anti-fraud and ID verification companies at the expo. These
companies received plenty of attention from visitors as these new
products were impressively demonstrated. The industry will now move
forward, as firms and gamblers hope for new developments.
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