Gambling Used to Sell Alcohol
As online casinos advertising is becoming as hot
as ever, many other industries are looking to it for advertising ideas.
Online casinos advertising are fresh so it is filled with new ideas and
creative talent. As of right now, two major alcohol companies are even
using not only the ideas but the actual content of online casinos in
order to better sell their product.
Absolut Vodka has been the first beverage company to feature poker
tournaments in online casinos style on its actual website. The amount of
people to join this Absolut vodka poker tournament was huge and it seems
to be a marketing success. Absolut Vodka used flash software which is
what online casinos generally use and was able to produce great graphics
that kept their players excited and entertained. The Absolut Vodka
tournament mimicked an online casinos poker room using similar features
of what the other sites use. This includes the play aspect and graphics
aspect of the online casinos.
In terms of the play aspect, the players, like in online casinos, are
playing in real time and are wagering real money. Aside from that, they
followed security features that online casinos follow including
determining if a player is over the age of 18 before allowing them to
enter into the real time aspect of the game.
The graphics of the Absolute Vodka site were top notch quality using
advanced graphic software versions that even compete with some of the
leading online casinos in the market. Having said that, there has not
been any specific incident that would suggest that the Vodka room poses
as a threat to online casinos losing business. The general idea is that
the Absolute vodka Site is only using the online casinos feature as a
marketing tool and not as a direct money-maker.
Another alcohol beverage company that decided to use the benefits of
marketing online casinos style is Knob Creek’s. Knob Creek is going in a
different route then Absolut Vodka as they plan to use famous online
casinos champions and especially poker champions in order to sell their
drink. Recently signed to Knob Creek are Erick Lindgren and Howard
Lederer who are infamous poker champions from the gaming world. They
have been signed to a one year contract for a strong marketing campaign
from Knob Creek. For now, Knob Creek has not made any announcements that
would suggest they are interested in featuring online casinos games like
As these liquor companies use gaming for advertising, one cannot forget
the other industries that have done the same. There is something
exciting and selling about gaming and as online gaming becomes even more
popular, a lot of advertising companies are looking into see the selling
potential of gaming. It has been noted that gaming advertisements have
been included in many neutral magazines that normally do not seem to use
gaming as an advertising topic. One can only assume that online gaming
and gambling in general sells and most companies know it!